My Mom ate white bread, cooked with real fat and would have probably assumed that a place with the name Whole Foods was a farm stand. And while she was a little bit nuts when she died at the young age of 92, we'd be lucky to be half as healthy as she was. I seriously doubt she ever tasted whole wheat bread, much less a substitute for it. I do remember she once bought a jar of Oil of Olay, but gave it away something like 10 years later unused. And if you dared to Namaste her, she'd probably be tempted to smack you for sassing.